Event Promotion & Lead Generation
SHRM Annual Conference
Reach 1.5MM and 550 qualified leads.
Client & Industry
SHRM India - HR
Brief
Promote SHRM's annual conference and generate qualified leads.
Concept
A microsite-led campaign supported by Google, LinkedIn, and retargeting to increase awareness and capture high-intent conference leads.
Mediums
MicrositeGoogleLinkedInRetargeting
Duration
Campaign duration not specified in the source material.
Results
- Reach 1.5MM
- Qualified Leads 550
CTA
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